Potentialpark Rankings 2023: Asia
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer Brand | Difference from 2022 |
|---|---|---|
| 1 | SAP | 2 |
| 2 | ams OSRAM | -1 |
| 3 | BCG | 24 |
| 4 | Continental | 0 |
| 5 | Dell | 1 |
| 6 | Henkel | 2 |
| 7 | Thermo Fisher Scientific | New |
| 8 | Morgan Stanley | 14 |
| 9 | thyssenkrupp | -7 |
| 10 | Roche | 2 |
See the full Potentialpark Ranking
| 11 | Infineon | -4 |
| 12 | Evonik | 33 |
| 13 | BASF | 31 |
| 14 | Dow Chemical | 11 |
| 15 | Thomson Reuters | 8 |
| 16 | Allianz | -6 |
| 17 | AstraZeneca | -12 |
| 18 | 10 | |
| 19 | Bayer | 0 |
| 20 | Philips | -3 |
| 21 | Intel | 30 |
| 22 | Microsoft | 9 |
| 23 | MSD | 7 |
| 24 | Nokia | 8 |
| 25 | Accenture | -16 |
| 26 | Cisco | -11 |
| 27 | MAHLE | New |
| 28 | UnitedHealth Group | -17 |
| 29 | Oracle | 42 |
| 30 | GE | -14 |
| 31 | IBM | 2 |
| 32 | UBS | 7 |
| 33 | Kimberly-Clark | -12 |
| 34 | Mondelēz International | 6 |
| 35 | AXA | 7 |
| 36 | EY | 13 |
| 37 | ABB | -2 |
| 38 | Procter & Gamble | -1 |
| 39 | Deutsche Bank | 24 |
| 40 | HSBC | -26 |
| 41 | Nestlé | -17 |
| 42 | Capgemini | -4 |
| 43 | Schneider Electric | 4 |
| 44 | L'Oréal | -1 |
| 45 | Mars | 11 |
| 46 | ICRC | -17 |
| 47 | Unilever | 28 |
| 48 | 3M | 21 |
| 49 | Shell | 6 |
| 50 | DHL | -9 |
| 51 | Abbott | -33 |
| 52 | McKinsey | 7 |
| 53 | Ericsson | -33 |
| 54 | Deloitte | -1 |
| 55 | Novartis | 2 |
| 56 | Credit Suisse | -22 |
| 57 | Colgate-Palmolive | 3 |
| 58 | Siemens | 15 |
| 59 | Société Générale | 11 |
| 60 | Johnson & Johnson | 1 |
| 61 | J.P. Morgan | -3 |
| 62 | Covestro | -10 |
| 63 | ExxonMobil | -50 |
| 64 | TÜV NORD | -14 |
| 65 | Solvay | 3 |
| 66 | BNP Paribas | -2 |
| 67 | Michelin | -21 |
| 68 | Accor | -6 |
| 69 | Nike | -4 |
| 70 | TotalEnergies | -22 |
| 71 | PwC | -17 |
| 72 | Cargill Worldwide | -36 |
| 73 | United Nations | 11 |
| 74 | Bosch | 2 |
| 75 | Philip Morris International | New |
| 76 | Metso Outotec | -10 |
| 77 | Reckitt | 6 |
| 78 | SGS | -6 |
| 79 | Danone | -1 |
| 80 | KPMG | -1 |
| 81 | AIA | 0 |
| 82 | Tech Mahindra | 5 |
| 83 | LVMH | -6 |
| 84 | Nomura | -4 |
| 85 | Sony | -18 |
| 86 | Tata Group | 0 |
| 87 | Honda | -2 |
| 88 | Toyota | 0 |
| 89 | Alibaba Group | 0 |
| 90 | LG | 0 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer Brand | Difference from 2022 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | 0 |
| 3 | BASF | 42 |
| 4 | thyssenkrupp | 0 |
| 5 | Morgan Stanley | 10 |
| 6 | Continental | -1 |
| 7 | Accenture | -1 |
| 8 | TÜV NORD | 2 |
| 9 | BCG | 42 |
| 10 | Allianz | -3 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer Brand | Difference from 2022 |
|---|---|---|
| 1 | ams OSRAM | 1 |
| 2 | TÜV NORD | 20 |
| 3 | thyssenkrupp | -2 |
| 4 | Dell | -1 |
| 5 | Roche | 19 |
| 6 | AstraZeneca | 5 |
| 7 | Henkel | -3 |
| 8 | AXA | 4 |
| 9 | Shell | 25 |
| 10 | GE | -3 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
Due to the introduction of the new category, Professional Platforms, the Social Media category has changed significantly too. This means we cannot include differences from last year for this category.
| Rank | Employer Brand |
|---|---|
| 1 | SAP |
| 2 | ams OSRAM |
| 3 | Henkel |
| 4 | Thermo Fisher Scientific |
| 5 | BCG |
| 6 | |
| 7 | Evonik |
| 8 | Dell |
| 9 | Continental |
| 10 | Bayer |
Top 10 Professional Platforms
The Professional Platform Ranking shows employers who are successfully building their brand and actively engaging with talent on platforms like LinkedIn, Indeed and Glassdoor.
This is a new category and ranking in 2023 so there are no differences from last year available.
| Rank | Employer Brand |
|---|---|
| 1 | MAHLE |
| 2 | IBM |
| 3 | Bayer |
| 4 | Dell |
| 5 | Cisco |
| 6 | Continental |
| 7 | Capgemini |
| 8 | BCG |
| 9 | |
| 10 | Philips |
Key facts about the Potentialpark Study 2023 in Asia
10 career channels evaluated
271 criteria considered
90 employers evaluated
5 538 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or would like information about previous years rankings, fill in the Ranking form or contact: