Potentialpark Rankings 2023: France
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study:
Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand | Difference from 2022 |
|---|
| 1 | AXA | 0 |
| 2 | Groupe Crédit Agricole | 0 |
| 3 | Mazars | 1 |
| 4 | Carrefour | -1 |
| 5 | Sopra Steria | 2 |
| 6 | Groupe La Poste | 0 |
| 7 | Deloitte | -2 |
| 8 | Orange | 0 |
| 9 | Atos | New |
| 10 | RRG | 1 |
See the full Potentialpark Ranking
| 11 | BPCE | -1 |
| 12 | Club Med | 1 |
| 13 | BCG | 34 |
| 14 | Dassault Systèmes | 64 |
| 15 | EDF | 0 |
| 16 | Nexity | 13 |
| 17 | Airbus Group | 35 |
| 18 | Allianz | -6 |
| 19 | Covéa | 12 |
| 20 | PwC | 26 |
| 21 | BNP Paribas | -4 |
| 22 | KPMG | -4 |
| 23 | Amazon | New |
| 24 | EY | -10 |
| 25 | Safran | 9 |
| 26 | Bouygues Telecom | 19 |
| 27 | Microsoft | 11 |
| 28 | Accenture | 7 |
| 29 | Saint-Gobain | -3 |
| 30 | Capgemini | 20 |
| 31 | Wavestone | -4 |
| 32 | CGI | -11 |
| 33 | Nestlé | 3 |
| 34 | Ubisoft | 24 |
| 35 | Inetum | -16 |
| 36 | Marine Nationale | -6 |
| 37 | Decathlon | 14 |
| 38 | Groupama | 4 |
| 39 | Armée de l'Air | -16 |
| 40 | SNCF | 1 |
| 41 | L'Oréal | -2 |
| 42 | Disneyland Paris | -20 |
| 43 | Alten | -34 |
| 44 | Lidl | -20 |
| 45 | CIC | -13 |
| 46 | Société Générale | -26 |
| 47 | MAIF | -19 |
| 48 | Orano | New |
| 49 | Michelin | -33 |
| 50 | METRO France | New |
| 51 | Colas | 5 |
| 52 | Armée de Terre | 11 |
| 53 | Schneider Electric | -13 |
| 54 | Crédit Mutuel | -10 |
| 55 | Groupe M6 | -2 |
| 56 | Siemens | New |
| 57 | Bouygues Construction | -20 |
| 58 | IBM | 16 |
| 59 | Accor | 12 |
| 60 | Lyreco | -11 |
| 61 | In Extenso | New |
| 62 | ENGIE | 4 |
| 63 | Thales | -6 |
| 64 | Air Liquide | New |
| 65 | OVH | New |
| 66 | Sanofi | -33 |
| 67 | Segula Technologies | New |
| 68 | Danone | 0 |
| 69 | Talan | 0 |
| 70 | Natixis | -16 |
| 71 | RATP | New |
| 72 | Valeo | -10 |
| 73 | TotalEnergies | -48 |
| 74 | Elior | New |
| 75 | VINCI | -27 |
| 76 | Alstom | -3 |
| 77 | Air France | -18 |
| 78 | Devoteam | New |
| 79 | Groupe Canal+ | 1 |
| 80 | Bureau Veritas | New |
| 81 | Veolia | -16 |
| 82 | TF1 | -15 |
| 83 | Française des Jeux | -4 |
| 84 | Groupe Renault | -41 |
| 85 | Onet | New |
| 86 | Dassault Aviation | -25 |
| 87 | Suez | New |
| 88 | Groupe Casino | -11 |
| 89 | Groupements d’Achats des Centres E.LECLERC | -14 |
| 90 | LVMH | -20 |
| 91 | Faurecia | New |
| 92 | Mantu | New |
| 93 | Action France | New |
| 94 | McDonald's | -30 |
| 95 | Stellantis | -23 |
| 96 | Louis Vuitton | -36 |
| 97 | Pernod Ricard | New |
| 98 | Auchan Retail France | -22 |
| 99 | Burger King | New |
| 100 | Fnac Darty | New |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Carrefour | 1 |
| 3 | Groupe Crédit Agricole | -1 |
| 4 | Sopra Steria | 2 |
| 5 | Mazars | 0 |
| 6 | Deloitte | -2 |
| 7 | Groupe La Poste | 0 |
| 8 | Orange | 10 |
| 9 | EDF | -1 |
| 10 | Club Med | 4 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Carrefour | 1 |
| 3 | Groupe Crédit Agricole | -1 |
| 4 | Sopra Steria | 2 |
| 5 | Mazars | 0 |
| 6 | Deloitte | -2 |
| 7 | Groupe La Poste | 0 |
| 8 | Orange | 10 |
| 9 | EDF | -1 |
| 10 | Club Med | 4 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
Due to the introduction of the new category, Professional Platforms, the Social Media category has changed significantly too. This means we cannot include differences from last year for this category.
| Rank | Employer brand |
|---|---|
| 1 | Groupe Crédit Agricole |
| 2 | AXA |
| 3 | Dassault Systèmes |
| 4 | Carrefour |
| 5 | Mazars |
| 6 | Groupe La Poste |
| 7 | Deloitte |
| 8 | Armée de Terre |
| 9 | Sopra Steria |
| 10 | Atos |
Top 10 Professional Platform
The Professional Platform Ranking shows employers who are successfully building their brand and actively engaging with talent on platforms like LinkedIn, Indeed and Glassdoor.
This is a new category and ranking in 2023 so there are no differences from last year available.
| Rank | Employer brand |
|---|---|
| 1 | AXA |
| 2 | Atos |
| 3 | Sopra Steria |
| 4 | Groupe Crédit Agricole |
| 5 | Mazars |
| 6 | BCG |
| 7 | Nexity |
| 8 | EDF |
| 9 | RRG |
| 10 | Bouygues Telecom |
Key facts about the Potentialpark Study 2023 in France
9 career channels evaluated
256 criteria considered
100 employers evaluated
4 318 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact: