Potentialpark Rankings 2023: Global
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms experience.
| Rank | Employer Brand | Difference from 2022 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | 2 |
| 3 | Continental | 0 |
| 4 | BCG | 29 |
| 5 | Henkel | 1 |
| 6 | Dell | 1 |
| 7 | Thermo Fisher Scientific | New |
| 8 | thyssenkrupp | -6 |
| 9 | Morgan Stanley | 20 |
| 10 | Citi | 10 |
See the full Potentialpark Ranking
| 11 | Roche | -2 |
| 12 | Evonik | New |
| 13 | BASF | 0 |
| 14 | Thomson Reuters | 14 |
| 15 | Allianz | -3 |
| 16 | Bayer | -6 |
| 17 | Philips | -3 |
| 18 | Dow Chemical | 9 |
| 19 | AstraZeneca | -14 |
| 20 | MSD | 12 |
| 21 | 9 | |
| 22 | GSK | -3 |
| 23 | Amazon | -5 |
| 24 | MAHLE | New |
| 25 | Accenture | -14 |
| 26 | Intel | 30 |
| 27 | Microsoft | 10 |
| 28 | GE | -13 |
| 29 | Cisco | -13 |
| 30 | UnitedHealth Group | -22 |
| 31 | Nokia | 7 |
| 32 | Deloitte | -9 |
| 33 | Oracle | 36 |
| 34 | 3M | 23 |
| 35 | Mondelēz International | 13 |
| 36 | Kimberly-Clark | -19 |
| 37 | IBM | 6 |
| 38 | AXA | 12 |
| 39 | UBS | -5 |
| 40 | L'Oréal | 9 |
| 41 | EY | 13 |
| 42 | Nestlé | -18 |
| 43 | Schneider Electric | 3 |
| 44 | ABB | -8 |
| 45 | Deutsche Bank | 23 |
| 46 | Mars | 9 |
| 47 | Abbott | -26 |
| 48 | Procter & Gamble | -4 |
| 49 | Shell | -4 |
| 50 | ICRC | -9 |
| 51 | Ericsson | -29 |
| 52 | Credit Suisse | -21 |
| 53 | Unilever | 22 |
| 54 | McKinsey | 7 |
| 55 | adidas | -4 |
| 56 | PwC | -31 |
| 57 | DHL | -17 |
| 58 | Novartis | 2 |
| 59 | Colgate-Palmolive | 3 |
| 60 | J.P. Morgan | -1 |
| 61 | Johnson & Johnson | 2 |
| 62 | PepsiCo | New |
| 63 | Capgemini | -28 |
| 64 | Bosch | 6 |
| 65 | KPMG | 6 |
| 66 | Siemens | 8 |
| 67 | Société Générale | 6 |
| 68 | Covestro | -26 |
| 69 | TÜV NORD | -43 |
| 70 | Michelin | -23 |
| 71 | Solvay | 1 |
| 72 | Bloomberg | -19 |
| 73 | Accor | -9 |
| 74 | Nike | -7 |
| 75 | BNP Paribas | -10 |
| 76 | TotalEnergies | -24 |
| 77 | Cargill Worldwide | -38 |
| 78 | Metso Outotec | -12 |
| 79 | United Nations | 0 |
| 80 | Danone | -4 |
| 81 | Philip Morris | New |
| 82 | Reckitt | -4 |
| 83 | LVMH | -6 |
| 84 | FCA - Fiat Chrysler | New |
| 85 | Enel | New |
Key facts about the Global Potentialpark Study 2023
10 career channels evaluated
271 criteria considered
85 Global Employers evaluated
35 527 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for more information about previous years rankings, fill in the Ranking form or contact: