Potentialpark Rankings 2023: USA
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | 1 |
| 3 | Continental | -1 |
| 4 | BCG | 40 |
| 5 | Thermo Fisher Scientific | New |
| 6 | Dell | 1 |
| 7 | Verizon | 3 |
| 8 | Bayer | -4 |
| 9 | Citi | 17 |
| 10 | Merck & Co., Inc. | 26 |
See the full Potentialpark Ranking
| 11 | Morgan Stanley | 35 |
| 12 | Philips | -4 |
| 13 | KPMG | -2 |
| 14 | Ford | 39 |
| 15 | Thomson Reuters | 25 |
| 16 | CVS Health | 47 |
| 17 | Evonik | New |
| 18 | Dow Chemical | 20 |
| 19 | Accenture | 8 |
| 20 | Salesforce | 32 |
| 21 | AT&T | 28 |
| 22 | Capital One | -7 |
| 23 | Deloitte | -3 |
| 24 | GSK | 7 |
| 25 | AstraZeneca | -20 |
| 26 | GE | -12 |
| 27 | 12 | |
| 28 | L'Oréal | 33 |
| 29 | 3M | 6 |
| 30 | Rocket Companies | 0 |
| 31 | Amazon | -7 |
| 32 | Booz Allen Hamilton | -15 |
| 33 | Comcast | -27 |
| 34 | Intel | 35 |
| 35 | UnitedHealth Group | -26 |
| 36 | T-Mobile | -18 |
| 37 | Microsoft | 11 |
| 38 | Discover | New |
| 39 | NBC Universal | -27 |
| 40 | Cisco | -24 |
| 41 | ADP | 16 |
| 42 | Mondelēz International | 14 |
| 43 | UPS | 11 |
| 44 | Kimberly-Clark | -22 |
| 45 | Oracle | 28 |
| 46 | UBS | -5 |
| 47 | IBM | 23 |
| 48 | Nokia | -6 |
| 49 | Bosch | 37 |
| 50 | EY | 12 |
| 51 | Schneider Electric | -8 |
| 52 | BD | New |
| 53 | Bain & Company | 45 |
| 54 | Pfizer | -7 |
| 55 | General Motors | -32 |
| 56 | AXA | 10 |
| 57 | PwC | -38 |
| 58 | Mars | 20 |
| 59 | Abbott | -34 |
| 60 | ABB | -9 |
| 61 | Procter & Gamble | -6 |
| 62 | Adobe | -12 |
| 63 | Lockheed Martin | -35 |
| 64 | Deutsche Bank | 23 |
| 65 | Disney | -31 |
| 66 | Wells Fargo | -2 |
| 67 | Allstate | 18 |
| 68 | DHL | -3 |
| 69 | adidas | -11 |
| 70 | Ericsson | -38 |
| 71 | McKinsey | 6 |
| 72 | Colgate-Palmolive | 7 |
| 73 | Shell | -36 |
| 74 | Credit Suisse | -41 |
| 75 | Bank of America | -62 |
| 76 | J.P. Morgan | -5 |
| 77 | PepsiCo | 7 |
| 78 | ICRC | -19 |
| 79 | Goldman Sachs | -58 |
| 80 | Meta | -12 |
| 81 | Target | -52 |
| 82 | Johnson & Johnson | -2 |
| 83 | Bloomberg | -23 |
| 84 | Nike | -2 |
| 85 | Unilever | 6 |
| 86 | AbbVie | New |
| 87 | Michelin | -15 |
| 88 | Siemens | 5 |
| 89 | Prudential Financial | -22 |
| 90 | Cargill Worldwide | -45 |
| 91 | American Express | -3 |
| 92 | General Mills | -9 |
| 93 | Altria | -19 |
| 94 | Metso Outotec | -13 |
| 95 | United Nations | 4 |
| 96 | The Coca-Cola Company | -6 |
| 97 | McDonald's | -5 |
| 98 | LVMH | -3 |
| 99 | FCA | 1 |
| 100 | Apple | -6 |
| 101 | Enel | New |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | 0 |
| 3 | Deloitte | 13 |
| 4 | Accenture | 16 |
| 5 | Morgan Stanley | 16 |
| 6 | Bain & Company | 59 |
| 7 | BCG | 70 |
| 8 | Goldman Sachs | 11 |
| 9 | Shell | 1 |
| 10 | Thomson Reuters | 65 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2022 | 1 | ams OSRAM | 0 |
|---|---|---|
| 2 | Dell | 0 |
| 3 | AstraZeneca | 6 |
| 4 | GE | 2 |
| 5 | Capital One | 33 |
| 6 | Morgan Stanley | 71 |
| 7 | Thermo Fisher Scientific | 26 |
| 8 | Shell | 4 |
| 9 | ABB | 2 |
| 10 | Merck & Co., Inc. | 12 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major social and professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
Due to the introduction of the new category, Professional Platforms, the Social Media category has changed significantly too. This means we cannot include differences from last year for this category.
| Rank | Employer brand |
|---|---|
| 1 | SAP |
| 2 | ams OSRAM |
| 3 | AT&T |
| 4 | Continental |
| 5 | Thermo Fisher Scientific |
| 6 | CVS Health |
| 7 | Merck & Co., Inc. |
| 8 | BCG |
| 9 | Ford |
| 10 | KPMG |
Top 10 Proessional Platforms
The Professional Platform Ranking shows employers who are successfully building their brand and actively engaging with talent on platforms like LinkedIn, Indeed and Glassdoor.
This is a new category and ranking in 2023 so there are no differences from last year available.
| Rank | Employer brand | 1 | Verizon |
|---|---|
| 2 | Continental |
| 3 | Philips |
| 4 | GSK |
| 5 | Bosch |
| 6 | Ford |
| 7 | Bayer |
| 8 | IBM |
| 9 | Nike |
| 10 | DHL |
Key facts about the Potentialpark Study 2023 in the USA
10 career channels evaluated
271 criteria considered
101 employers evaluated
4 591 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact:
Anna Youngquist
anna.youngquist@potentialpark.com