Talent Communication Report

How can Potentialpark help your communication strategy meet candidates’ expectations?

What is the Talent Communication Report?

Comprehensive report that shows the status of your talent communication across different digital channels, based on the annual Potentialpark Talent Communication Study
Highlights where your strategies can be improved based on the latest trends in candidates’ needs
Information on your performance against your competitors or other top employers
Insights and actionable data all available on your personal
Potentialpark Dashboard

The Talent Communication Report contains data covering the latest recruitment topics and trends, including:

Diversity, Equity & Inclusion - Candidates want to see employers taking active steps towards creating a diverse, equal, and inclusive workplace.
Sustainability - Contributing towards a sustainable future through the work they do and how they do it should be a priority for employers.
Company Culture - Candidates want to see that a company has shared values and attitudes that will align with their own.
TikTok for Recruiting - TikTok is one of the fastest growing social media platforms, so employers should look at how they can meet candidates there.
Career-related Podcasts - Connecting with candidates through podcasts creates a real and authentic relationship.
New Ways of Working - Hybrid work models and remote work are here to stay, so employers should communicate their ways of working effectively to candidates.
And many more!

If you want to read about some of the topics already, take a look at the 2022 Talent Communication Results Releases.

All employers - for those in and those not yet in the Potentialpark Talent Communication Rankings who want to improve their candidate experience!

Local Reports - USA, Germany, France, Italy

Regional Reports - Europe, Asia, Global

Topics - All Candidate Experience Areas, Career Website, Applying Online, Social Media, Mobile