Potentialpark Rankings 2023: Italy
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Professional Platforms.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | Crédit Agricole | 1 |
| 2 | Ferrovie dello Stato Italiane | -1 |
| 3 | BCG | New |
| 4 | EY | 3 |
| 5 | Microsoft | 10 |
| 6 | MSD | New |
| 7 | Prysmian Group | 16 |
| 8 | Accenture | -2 |
| 9 | Eni | -6 |
| 10 | ERG | -5 |
See the full Potentialpark Ranking
| 11 | Deloitte | 9 |
| 12 | Bayer | 0 |
| 13 | Procter & Gamble | 1 |
| 14 | Hera Group | -1 |
| 15 | Edison | -4 |
| 16 | IBM | 22 |
| 17 | Unilever | 1 |
| 18 | ABB | -9 |
| 19 | Bosch | 2 |
| 20 | KPMG | 12 |
| 21 | Generali | 24 |
| 22 | Amplifon | 8 |
| 23 | Amazon | -15 |
| 24 | Siemens | 4 |
| 25 | Lidl | -15 |
| 26 | L'Oréal | 8 |
| 27 | Ferrero | 12 |
| 28 | Roche | -24 |
| 29 | Vodafone | 14 |
| 30 | Bricocenter | -11 |
| 31 | Mondadori | 5 |
| 32 | Fastweb | 9 |
| 33 | Nestlé | -6 |
| 34 | Terna | 12 |
| 35 | UniCredit | -10 |
| 36 | Intesa Sanpaolo | -19 |
| 37 | Fater | -8 |
| 38 | Luxottica | -16 |
| 39 | Alten | -13 |
| 40 | Poste Italiane | -24 |
| 41 | Angelini | -4 |
| 42 | A2A | New |
| 43 | PwC | -12 |
| 44 | Sisal | New |
| 45 | Webuild | -21 |
| 46 | Whirlpool | 10 |
| 47 | Esselunga | 0 |
| 48 | Enel | -13 |
| 49 | Carrefour | 1 |
| 50 | Leroy Merlin | 4 |
| 51 | AbbVie | New |
| 52 | AXA | New |
| 53 | Leonardo | -1 |
| 54 | BNL | -14 |
| 55 | Chiesi Farmaceutici | -4 |
| 56 | Gruppo Pittini | New |
| 57 | TIM | -9 |
| 58 | FCA | -14 |
| 59 | Pirelli | -17 |
| 60 | Iren | New |
| 61 | Decathlon | -12 |
| 62 | Datalogic | -9 |
| 63 | Saipem | -30 |
| 64 | Autostrade per l'Italia | New |
| 65 | Haier | New |
| 66 | Lavazza | -9 |
| 67 | De Longhi | -12 |
| 68 | Italo NTV | -10 |
| 69 | Piaggio | -10 |
| 70 | Benetton | -10 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Eni | 1 |
| 3 | Crédit Agricole | -1 |
| 4 | ERG | 0 |
| 5 | Edison | 0 |
| 6 | Terna | 7 |
| 7 | Lidl | 1 |
| 8 | Hera Group | 7 |
| 9 | Procter & Gamble | 5 |
| 10 | Poste Italiane | 1 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2022 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Edison | 5 |
| 3 | Crédit Agricole | 1 |
| 4 | Lidl | -1 |
| 5 | Microsoft | 6 |
| 6 | MSD | New |
| 7 | Bayer | 3 |
| 8 | Eni | -3 |
| 9 | ABB | -1 |
| 10 | Roche | -8 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major social and professional networks such as: Facebook, Twitter, Instagram, YouTube, and Blogs.
Due to the introduction of the new category, Professional Platforms, the Social Media category has changed significantly too. This means we cannot include differences from last year for this category.
| Rank | Employer brand |
|---|---|
| 1 | Crédit Agricole |
| 2 | Prysmian Group |
| 3 | MSD |
| 4 | Microsoft |
| 5 | IBM |
| 6 | KPMG |
| 7 | BCG |
| 8 | Amplifon |
| 9 | Ferrovie dello Stato Italiane |
| 10 | Accenture |
Top 10 Professional Platforms
The Professional Platform Ranking shows employers who are successfully building their brand and actively engaging with talent on platforms like LinkedIn, Indeed and Glassdoor.
This is a new category and ranking in 2023 so there are no differences from last year available.
| Rank | Employer brand |
|---|---|
| 1 | Unilever |
| 2 | Crédit Agricole |
| 3 | L'Oréal |
| 4 | Bayer |
| 5 | Ferrovie dello Stato Italiane |
| 6 | BCG |
| 7 | IBM |
| 8 | EY |
| 9 | Amazon |
| 10 | Enel |
Key facts about the Potentialpark Study 2023 in Italy
9 career channels evaluated
256 criteria considered
70 employers evaluated
4 502 responses
on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact:
Christian Farsetti
christian.farsetti@potentialpark.com