Why do employer branding statistics matter? Nowadays, a strong employer brand has become a must-have for companies. Whether it is your goal to raise brand awareness or to attract new employees, having a strong online presence is a basic requirement for your employer branding strategy.
We’ve compiled the most important employer branding statistics to help companies to create a ROI positive and long-term impact on your organization.
Discovering and defining your employer brand is the first step toward putting your business in a position for maximum success. Cyndy Trivella, Managing Partner at Talent Culture dives into several tips on how your employer brand success correlates with recruiting. Your employer brand is based on the perception that your current employees and potential recruits have of your business.
Recruitment through social media is more valuable than ever before. According to the Potentialpark 2019 Study, 77% of candidates used social media (Facebook, LinkedIn, Snapchat, Instagram), and of that, 65% have clicked on career related activities.
