The annual Potentialpark Ranking honors global employers who have the best digital talent communication across their career channels. The awards recognize top performers which excel across four broad categories: career website, applying online, social media and mobile experience. From 732 selected companies evaluated across the globe, 90 top employers qualify for the Global Ranking 2019 as representative employers with global talent communication strategies.
In this exciting period, Henrik Cullgren has joined Potentialpark as new CEO. Henrik has come on board at a time when the organization is uniquely positioned for growth, with the recent launch of the digital dashboard and the continued expansion of Potentialpark’s geographic markets, rankings and product ranges in the talent communication space.
Potentialpark releases its first Global Rankings, honoring the global employers with the best talent communication on the career website, online application, social media mix and mobile experience, across regions. The spot for the first Global winner goes to Allianz, whose communication strategies lead the global market with the latest developments in talent attraction
Press Release for EU
In many European countries the lowest unemployment rates are reached since 2008, and companies are struggling more than ever to meet their recruitment needs. Many employers are working harder than ever to attract candidates and convert applicants. In this challenging recruitment period, which companies have the best strategies for online attraction and candidate experience? Potentialpark’s annual study investigates how well employers meet candidate expectations, and the publication of their 2017 rankings show which companies are best in class.
Download the full press release here.
Les résultats de l’étude OTaC 2017 Luxembourg de Potentialpark montrent que les employeurs luxembourgeois font preuve d’une plus grande adaptabilité dans leurs modes de communication tout en faisant face à une transition technologique de plus en plus rapide. La 3è édition luxembourgeoise de cette enquête montre que les jeunes diplômés connectés à de multiples canaux et devices sont en attente de transparence, d’inspiration et de simplicité dans leur expérience digitale de candidat.
Download the full press release here.
As the US reaches the lowest unemployment rate since 2008, companies are struggling more than ever to meet their recruitment needs. Many employers are working harder than ever to attract candidates and convert applicants.
In this challenging recruitment period, which companies have the best strategies for online attraction and candidate experience? Potentialpark’s annual study investigates how well employers meet candidate expectations, and the publication of their 2017 rankings show which companies are best in class. This year’s top three companies: GEICO, SAP, and UnitedHealth Group were clear leaders out of 110 employers from a mix of different industries.
Download the full press here.
Dal quarto studio OTaC italiano condotto da Potentialpark emerge che le aziende stanno mostrando una grande adattabilità nella loro comunicazione ai candidati, di fronte ad una crescente transizione tecnologica e di comportamento dei giovani.
Da un lato le aziende si stanno confrontando con i professional e social network (e.g. LinkedIn e Facebook), più veloci e intuitivi, per quanto riguarda i sistemi di ricerca lavoro e candidatura online. Dall’altro lato si stanno confrontando con un mercato di candidati dinamico ed esigente, con bisogno di trasparenza e semplicità per la candidate experience digitale.
Download the full press release here.
Les résultats de l’étude OTaC 2017 France de Potentialpark montrent que de nombreux employeurs français font désormais preuve d’une grande adaptabilité dans leurs modes de communication tout en faisant face à une transition technologique de plus en plus rapide. La 10è édition française de cette enquête montre que les jeunes diplômés connectés à de multiples canaux et devices sont en attente de transparence, d’inspiration et de simplicité dans leur expérience digitale de candidat.
Download the full press release here.
Bewerber um einen Arbeitsplatz haben klare Erwartungen, wie sich Arbeitgeber ihnen gegenüber auf ihren Online-Kanälen präsentieren sollen. Das zeigt die diesjährige „Online Talent Communication“ (kurz OTaC) Studie von Potentialpark. Sie wollen echte Geschichten lesen anstatt Floskeln auf polierten Oberflächen.
Die Zeiten, in denen sich Unternehmen in Hochglanzbroschüren neu erfinden können, scheinen endgültig vorbei zu sein. Zukünftige Mitarbeiter sind informierter, kritischer und anspruchsvoller denn je. Welche Werte verkörpert das Unternehmen? Bietet es die Karrieremöglichkeiten, die ich mir wünsche? Wie lässt sich das Privatleben mit dem Job verbinden? Dies sind wichtige Kriterien für die Jobwahl der zukünftigen Berufseinsteiger.
Lesen Sie die vollständige Pressemitteilung hier.
