Chasing talent and converting applicants: These employers have the best strategy

As the US reaches the lowest unemployment rate since 2008, companies are struggling more than ever to meet their recruitment needs. Many employers are working harder than ever to attract candidates and convert applicants.
In this challenging recruitment period, which companies have the best strategies for online attraction and candidate experience? Potentialpark’s annual study investigates how well employers meet candidate expectations, and the publication of their 2017 rankings show which companies are best in class. This year’s top three companies: GEICO, SAP, and UnitedHealth Group were clear leaders out of 110 employers from a mix of different industries.

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