Potentialpark Rankings 2022: Asia
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | ↑ 1 |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | SAP | ↑ 3 |
| 4 | Continental | ↓ 1 |
| 5 | AstraZeneca | New |
| 6 | Dell | ↑ 5 |
| 7 | Infineon | ↓ 3 |
| 8 | Henkel | ↓ 3 |
| 9 | Accenture | ↑ 19 |
| 10 | Allianz | 0 |
See the full Potentialpark Ranking
| 11 | UnitedHealth Group | ↓ 4 |
| 12 | Roche | ↑ 4 |
| 13 | ExxonMobil | ↑ 30 |
| 14 | HSBC | 0 |
| 15 | Cisco | ↑ 4 |
| 16 | GE | ↓ 8 |
| 17 | Philips | ↑ 5 |
| 18 | Abbott | New |
| 19 | Bayer | ↑ 2 |
| 20 | Ericsson | ↓ 3 |
| 21 | Kimberly-Clark | ↑ 31 |
| 22 | Morgan Stanley | ↑ 5 |
| 23 | Thomson Reuters | New |
| 24 | Nestlé | ↑ 25 |
| 25 | Dow Chemical | New |
| 26 | InterContinental Hotels Group | New |
| 27 | BCG | ↓ 2 |
| 28 | ↑ 30 | |
| 29 | ICRC | New |
| 30 | MSD | ↑ 1 |
| 31 | Microsoft | New |
| 32 | Nokia | ↑ 8 |
| 33 | IBM | New |
| 34 | Credit Suisse | ↓ 1 |
| 35 | ABB | ↓ 22 |
| 36 | Cargill Worldwide | ↑ 1 |
| 37 | Procter & Gamble | ↓ 2 |
| 38 | Capgemini | ↑ 3 |
| 39 | UBS | ↓ 16 |
| 40 | Mondelēz International | ↓ 22 |
| 41 | DHL | ↓ 29 |
| 42 | AXA | ↑ 13 |
| 43 | L'Oréal | ↓ 28 |
| 44 | BASF | ↓ 24 |
| 45 | Evonik | ↓ 7 |
| 46 | Michelin | ↓ 10 |
| 47 | Schneider Electric | New |
| 48 | TotalEnergies | ↓ 3 |
| 49 | EY | ↓ 5 |
| 50 | TÜV NORD | ↓ 41 |
| 51 | Intel | ↓ 25 |
| 52 | Covestro | ↓ 20 |
| 53 | Deloitte | ↓ 19 |
| 54 | PwC | ↓ 6 |
| 55 | Shell | ↓ 25 |
| 56 | Mars | New |
| 57 | Novartis | ↑ 3 |
| 58 | J.P. Morgan | ↓ 29 |
| 59 | McKinsey | New |
| 60 | Colgate-Palmolive | ↓ 10 |
| 61 | Johnson & Johnson | ↓ 8 |
| 62 | Accor | New |
| 63 | Deutsche Bank | ↓ 12 |
| 64 | BNP Paribas | ↓ 17 |
| 65 | Nike | New |
| 66 | Metso Outotec | ↓ 2 |
| 67 | Sony | New |
| 68 | Solvay | ↓ 26 |
| 69 | 3M | ↓ 8 |
| 70 | Société Générale | ↓ 14 |
| 71 | Oracle | New |
| 72 | SGS | ↓ 15 |
| 73 | Siemens | ↓ 19 |
| 74 | Lenovo | ↓ 7 |
| 75 | Unilever | ↓ 29 |
| 76 | Bosch | ↓ 17 |
| 77 | LVMH | ↓ 14 |
| 78 | Danone | ↓ 54 |
| 79 | KPMG | ↓40 |
| 80 | Nomura | New |
| 81 | AIA | New |
| 82 | Samsung | ↓ 16 |
| 83 | Reckitt | New |
| 84 | United Nations | New |
| 85 | Honda | New |
| 86 | Tata Group | New |
| 87 | Tech Mahindra | ↓ 22 |
| 88 | Toyota | New |
| 89 | Alibaba Group | ↓ 21 |
| 90 | LG | ↓ 21 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | ↑ 22 |
| 3 | AstraZeneca | New |
| 4 | thyssenkrupp | ↓ 1 |
| 5 | Continental | ↓ 3 |
| 6 | Accenture | ↑ 21 |
| 7 | Allianz | ↑ 1 |
| 8 | HSBC | ↑ 8 |
| 9 | Infineon | ↓ 5 |
| 10 | TÜV NORD | ↓ 5 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | thyssenkrupp | ↑ 2 |
| 2 | ams OSRAM | ↓ 1 |
| 3 | Dell | ↑ 33 |
| 4 | Henkel | ↑ 1 |
| 5 | Allianz | ↓ 3 |
| 6 | Cargill Worldwide | ↑ 16 |
| 7 | GE | ↑ 4 |
| 8 | Continental | ↑ 2 |
| 9 | UnitedHealth Group | ↑ 3 |
| 10 | Covestro | ↓ 1 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ↑ 1 | |
| 2 | SAP | ↓ 7 |
| 3 | thyssenkrupp | ↑ 2 |
| 4 | Continental | ↑ 2 |
| 5 | Thomson Reuters | New |
| 6 | BCG | ↓ 8 |
| 7 | ams OSRAM | ↓ 1 |
| 8 | Capgemini | ↓ 23 |
| 9 | Dell | ↑ 33 |
| 10 | Cisco | ↑ 9 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | OSRAM | 0 |
| 2 | thyssenkrupp | 0 |
| 3 | AstraZeneca | New |
| 4 | Henkel | ↓ 1 |
| 5 | Continental | ↓ 1 |
| 6 | SAP | ↑ 8 |
| 7 | GE | ↑ 3 |
| 8 | Infineon | ↓ 2 |
| 9 | Allianz | ↑ 45 |
| 10 | Dell | ↑ 21 |
Key facts about the Potentialpark Study 2022 in Asia
11 career channels evaluated
347 criteria considered
90 employers evaluated
7 847 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or would like information about previous years rankings, fill in the Ranking form or contact: