Potentialpark Rankings 2022: France
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study:
Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer brand | Difference from 2021 |
|---|
| 1 | AXA | 0 |
| 2 | Groupe Crédit Agricole | ↑ 1 |
| 3 | Carrefour | ↓ 1 |
| 4 | Mazars | ↑ 6 |
| 5 | Deloitte | ↓ 1 |
| 6 | Groupe La Poste | 0 |
| 7 | Sopra Steria | ↓ 2 |
| 8 | Orange | ↑ 7 |
| 9 | Alten | ↓ 2 |
| 10 | BPCE | ↑ 2 |
See the full Potentialpark Ranking
| 11 | RRG | ↑ 7 |
| 12 | Allianz | ↓ 3 |
| 13 | Club Med | ↑ 23 |
| 14 | EY | ↑ 13 |
| 15 | EDF | ↓ 2 |
| 16 | Michelin | ↑ 3 |
| 17 | BNP Paribas | ↑ 16 |
| 18 | KPMG | ↓ 2 |
| 19 | Inetum | ↑ 30 |
| 20 | Société Générale | ↑ 2 |
| 21 | CGI | ↑ 8 |
| 22 | Disneyland Paris | ↓ 11 |
| 23 | Armée de l'Air | ↓ 6 |
| 24 | Lidl | ↑ 2 |
| 25 | TotalEnergies | ↑ 22 |
| 26 | Saint-Gobain | ↑ 11 |
| 27 | Wavestone | ↑ 25 |
| 28 | MAIF | 0 |
| 29 | Nexity | ↑ 25 |
| 30 | Marine Nationale | 0 |
| 31 | Covéa | New |
| 32 | CIC | ↑ 9 |
| 33 | Sanofi | ↓ 10 |
| 34 | Safran | ↑ 12 |
| 35 | Accenture | ↑ 9 |
| 36 | Nestlé | ↑ 9 |
| 37 | Bouygues Construction | ↓ 17 |
| 38 | Microsoft | ↓ 14 |
| 39 | L'Oréal | ↓ 31 |
| 40 | Schneider Electric | ↑ 17 |
| 41 | SNCF | ↓ 9 |
| 42 | Groupama | ↓ 4 |
| 43 | Groupe Renault | ↑ 8 |
| 44 | Crédit Mutuel | ↓ 9 |
| 45 | Bouygues Telecom | ↑ 5 |
| 46 | PwC | ↓ 6 |
| 47 | BCG | ↓ 13 |
| 48 | VINCI | ↓ 9 |
| 49 | Lyreco | ↑ 9 |
| 50 | Capgemini | ↓ 25 |
| 51 | Decathlon | ↓ 20 |
| 52 | Airbus Group | ↓ 38 |
| 53 | Groupe M6 | ↑ 10 |
| 54 | Natixis | ↓ 6 |
| 55 | Saint-Gobain Distribution Bâtiment France | ↑ 10 |
| 56 | Colas | 0 |
| 57 | Thales | ↓ 4 |
| 58 | Ubisoft | ↓ 3 |
| 59 | Air France | ↑ 1 |
| 60 | Louis Vuitton | ↑ 1 |
| 61 | Dassault Aviation | ↓ 19 |
| 62 | Valeo | ↑ 6 |
| 63 | Armée de Terre | ↓ 1 |
| 64 | McDonald's | 0 |
| 65 | Veolia | ↓ 6 |
| 66 | ENGIE | ↓ 23 |
| 67 | TF1 | ↑ 6 |
| 68 | Danone | ↓ 47 |
| 69 | Talan | ↓ 3 |
| 70 | LVMH | ↑ 2 |
| 71 | Accor | ↓ 4 |
| 72 | PSA Peugeot Citroën | ↓ 1 |
| 73 | Alstom | ↑ 6 |
| 74 | IBM | ↑ 2 |
| 75 | Groupements d'Achats des Centres E.LECLERC | ↑ 2 |
| 76 | Auchan Retail France | ↓ 7 |
| 77 | Groupe Casino | ↓ 3 |
| 78 | Dassault Systèmes | ↓ 8 |
| 79 | Française des Jeux | ↓ 1 |
| 80 | Groupe Canal+ | ↓ 5 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Groupe Crédit Agricole | ↑ 2 |
| 3 | Carrefour | ↓ 1 |
| 4 | Deloitte | ↓ 1 |
| 5 | Mazars | ↑ 14 |
| 6 | Sopra Steria | 0 |
| 7 | Groupe La Poste | ↓ 2 |
| 8 | EDF | ↓ 1 |
| 9 | CGI | ↑ 13 |
| 10 | Alten | ↓ 2 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Carrefour | 0 |
| 3 | Sopra Steria | ↑ 2 |
| 4 | Mazars | ↑ 59 |
| 5 | Groupe Crédit Agricole | ↓ 1 |
| 6 | Crédit Mutuel | ↑ 3 |
| 7 | Allianz | ↓ 4 |
| 8 | Orange | ↑ 4 |
| 9 | Deloitte | ↓ 3 |
| 10 | CIC | ↑ 1 |
Top 10 Social Media mix
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Mazars | ↑ 3 |
| 3 | Groupe Crédit Agricole | ↓ 1 |
| 4 | RRG | ↑ 5 |
| 5 | Groupe La Poste | ↑ 19 |
| 6 | Carrefour | ↓ 3 |
| 7 | INETUM | ↑ 26 |
| 8 | BPCE | ↑ 19 |
| 9 | Armée de Terre | ↑ 8 |
| 10 | Thales | 0 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer brand | Difference from 2020 |
|---|---|---|
| 1 | AXA | 0 |
| 2 | Carrefour | 0 |
| 3 | Groupe Crédit Agricole | ↑ 1 |
| 4 | Mazars | ↑ 20 |
| 5 | Deloitte | ↓ 2 |
| 6 | Sopra Steria | ↓ 1 |
| 7 | Groupe La Poste | ↓ 1 |
| 8 | Orange | ↑ 18 |
| 9 | Allianz | ↑ 41 |
| 10 | Club Med | ↑ 31 |
Key facts about the Potentialpark Study 2022 in France
10 career channels evaluated
338 criteria considered
80 employers evaluated
3 652 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact: