Potentialpark Rankings 2022: Europe
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Talent Communication Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | Continental | ↓ 1 |
| 4 | SAP | ↑ 5 |
| 5 | BASF | ↓ 2 |
| 6 | AstraZeneca | ↑ 10 |
| 7 | Henkel | ↓ 1 |
| 8 | Dell | ↑ 11 |
| 9 | Accenture | ↑ 33 |
| 10 | NN Group | ↑ 26 |
See the full Potentialpark Ranking
| 11 | UnitedHealth Group | 0 |
| 12 | Roche | ↑ 15 |
| 13 | BT | New |
| 14 | Deloitte | ↓ 9 |
| 15 | CERN | 0 |
| 16 | TÜV NORD | ↓ 8 |
| 17 | Allianz | ↓ 7 |
| 18 | Swisscom | ↑ 10 |
| 19 | Jaguar Land Rover | ↓ 12 |
| 20 | Bayer | ↑ 21 |
| 21 | Lidl | New |
| 22 | T-Systems | ↓ 10 |
| 23 | GSK | ↑ 1 |
| 24 | PwC | ↓ 11 |
| 25 | Barclays | ↓ 5 |
| 26 | Cisco | ↑ 12 |
| 27 | Michelin | ↓ 9 |
| 28 | Kimberly-Clark | ↑ 50 |
| 29 | Citi | ↑ 11 |
| 30 | Amazon | ↑ 17 |
| 31 | Ericsson | ↑ 8 |
| 32 | DHL | ↓ 28 |
| 33 | ALDI SÜD | ↑ 43 |
| 34 | ERG | ↓ 13 |
| 35 | Philips | ↓ 4 |
| 36 | Nestlé | ↑ 14 |
| 37 | H&M | ↑ 32 |
| 38 | Morgan Stanley | New |
| 39 | Covestro | ↑ 6 |
| 40 | Dow Chemical | ↑ 20 |
| 41 | Daimler | ↓ 18 |
| 42 | ABB | ↓ 28 |
| 43 | Thomson Reuters | ↑ 21 |
| 44 | Sanofi | ↓ 10 |
| 45 | ↑ 49 | |
| 46 | UBS | ↓ 9 |
| 47 | Capgemini | ↑ 10 |
| 48 | E.ON | ↓ 13 |
| 49 | Microsoft | ↓ 32 |
| 50 | IBM | ↓ 2 |
| 51 | BCG | ↓ 7 |
| 52 | Credit Suisse | ↓ 3 |
| 53 | Mars | New |
| 54 | MSD | ↓ 22 |
| 55 | L'Oréal | ↓ 29 |
| 56 | Shell | ↓ 10 |
| 57 | Nokia | ↑ 5 |
| 58 | Cargill Worldwide | ↓ 6 |
| 59 | Orange | ↑ 15 |
| 60 | TotalEnergies | ↓ 2 |
| 61 | AXA | ↑ 21 |
| 62 | Vodafone | ↑ 11 |
| 63 | Schneider Electric | ↓ 9 |
| 64 | ICRC | New |
| 65 | Mondelēz International | ↓ 35 |
| 66 | Procter & Gamble | ↓ 33 |
| 67 | Bosch | ↑ 5 |
| 68 | Zalando | ↓ 5 |
| 69 | adidas | ↓ 26 |
| 70 | EY | ↓ 11 |
| 71 | Bloomberg | ↓ 16 |
| 72 | Wärtsilä | ↑ 18 |
| 73 | BP | ↓ 51 |
| 74 | Eni | ↑ 15 |
| 75 | Volvo Car Corporation | ↓ 19 |
| 76 | J.P. Morgan | New |
| 77 | Generali | ↑ 8 |
| 78 | 3M | ↑ 6 |
| 79 | Novartis | ↑ 20 |
| 80 | Airbus Group | ↓ 55 |
| 81 | Johnson & Johnson | ↑ 5 |
| 82 | Richemont | ↑ 18 |
| 83 | McKinsey | New |
| 84 | UPM | ↓ 9 |
| 85 | Colgate-Palmolive | ↓ 2 |
| 86 | Metso Outotec | ↑ 21 |
| 87 | BNP Paribas | ↓ 10 |
| 88 | Accor | ↓ 35 |
| 89 | Société Générale | ↓ 2 |
| 90 | Deutsche Bank | ↓ 10 |
| 91 | Solvay | ↓ 30 |
| 92 | Metro Cash & Carry | ↓ 4 |
| 93 | Groupe Crédit Agricole | ↓ 1 |
| 94 | ENGIE | ↑ 1 |
| 95 | Danone | ↓ 59 |
| 96 | Siemens | ↓ 26 |
| 97 | Santander | ↓ 68 |
| 98 | LVMH | ↑ 7 |
| 99 | Unilever | ↓ 28 |
| 100 | IKEA | ↓ 3 |
| 101 | KPMG | ↑ 1 |
| 102 | Dassault Systèmes | ↑ 1 |
| 103 | Reckitt | ↓ 24 |
| 104 | United Nations | New |
| 105 | Enel | ↑ 1 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | BASF | ↓ 1 |
| 3 | thyssenkrupp | 0 |
| 4 | Swisscom | ↑ 6 |
| 5 | SAP | ↑ 28 |
| 6 | Accenture | ↑ 31 |
| 7 | AstraZeneca | ↑ 20 |
| 8 | Continental | ↓ 6 |
| 9 | TÜV NORD | ↓ 4 |
| 10 | Deloitte | ↓ 2 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | thyssenkrupp | ↑ 4 |
| 2 | TÜV NORD | ↑ 2 |
| 3 | OSRAM | New |
| 4 | NN Group | ↑ 4 |
| 5 | DHL | ↓ 2 |
| 6 | BASF | ↑ 2 |
| 7 | Dell | ↑ 54 |
| 8 | Henkel | ↓ 2 |
| 9 | T-Systems | ↓ 7 |
| 10 | Swisscom | ↑ 19 |
Top 10 Social Media mix
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ↑ 10 | |
| 2 | SAP | 0 |
| 3 | BT | New |
| 4 | thyssenkrupp | ↓ 3 |
| 5 | Continental | ↓ 1 |
| 6 | Dell | ↓ 3 |
| 7 | Jaguar Land Rover | ↑ 25 |
| 8 | BCG | ↑ 34 |
| 9 | Philips | ↑ 16 |
| 10 | CERN | ↑ 17 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | New |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | TÜV NORD | ↓ 1 |
| 4 | BASF | ↑ 1 |
| 5 | Swisscom | ↑ 6 |
| 6 | NN Group | ↑ 8 |
| 7 | Henkel | ↓ 3 |
| 8 | AstraZeneca | ↑ 8 |
| 9 | Continental | ↓ 3 |
| 10 | SAP | ↑ 19 |
Key facts about the Potentialpark Study 2022 in Europe
11 career channels evaluated
347 criteria considered
105 employers evaluated
27 412 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact: