Potentialpark Rankings 2022: Germany
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Fresenius | 0 |
| 2 | Deutsche Telekom | 0 |
| 3 | OTTO | 0 |
| 4 | ams OSRAM | ↑ 1 |
| 5 | ERGO | ↑ 1 |
| 6 | KPMG | ↑ 10 |
| 7 | EY (Ernst & Young) | ↑ 1 |
| 8 | PwC | ↑ 11 |
| 9 | MAHLE | ↑ 2 |
| 10 | zeb | ↑ 15 |
See the full Potentialpark Ranking
| 11 | Deloitte | ↓ 4 |
| 12 | Continental | ↓ 3 |
| 13 | TÜV NORD | ↓ 1 |
| 14 | Hays | ↑ 3 |
| 15 | Capgemini Deutschland | ↓ 5 |
| 16 | thyssenkrupp | ↓ 12 |
| 17 | BASF | ↓ 4 |
| 18 | Infineon | ↑ 6 |
| 19 | Lidl | ↓ 5 |
| 20 | Bosch | ↓ 5 |
| 21 | SAP | ↓ 3 |
| 22 | Henkel | ↑ 1 |
| 23 | ALDI SÜD | ↓ 1 |
| 24 | Bayer | ↓ 4 |
| 25 | BMW | ↑ 4 |
| 26 | ALTANA | ↓ 5 |
| 27 | REWE Group | ↑ 12 |
| 28 | Deutsche Apotheker- und Ärztebank | ↑ 4 |
| 29 | AXA | ↓ 3 |
| 30 | Allianz | ↓ 3 |
| 31 | Volkswagen | ↑ 3 |
| 32 | Peek & Cloppenburg | ↓ 4 |
| 33 | Union Investment | ↓ 3 |
| 34 | Trumpf | ↑ 3 |
| 35 | Tchibo | ↑ 27 |
| 36 | Brose | ↓ 1 |
| 37 | DEKRA | ↑ 13 |
| 38 | K+S | ↑ 10 |
| 39 | CHECK24 | New |
| 40 | EnBW | ↑ 6 |
| 41 | toom | New |
| 42 | Rossmann | ↑ 47 |
| 43 | Roche | ↓ 2 |
| 44 | Dräger | ↑ 12 |
| 45 | STIHL | ↑ 21 |
| 46 | BCG | ↑ 17 |
| 47 | Deutsche Bahn | ↑ 5 |
| 48 | Hilti | ↑ 16 |
| 49 | DZ Bank | ↑ 38 |
| 50 | KfW | ↓ 6 |
| 51 | msg systems | ↓ 11 |
| 52 | RWE | ↑ 13 |
| 53 | Vattenfall | ↑ 21 |
| 54 | PUMA | ↑ 16 |
| 55 | Kaufland | ↓ 17 |
| 56 | Gothaer | New |
| 57 | Techniker Krankenkasse | ↑ 2 |
| 58 | DEVK | New |
| 59 | Accenture | New |
| 60 | Roland Berger | ↑ 7 |
| 61 | E.ON | ↓ 25 |
| 62 | Daimler | ↑ 7 |
| 63 | TÜV SÜD | ↑ 19 |
| 64 | Lufthansa | ↓ 9 |
| 65 | ProSiebenSat.1 Media | ↓ 34 |
| 66 | Covestro | ↑ 9 |
| 67 | Nestlé | ↓ 9 |
| 68 | Universitätsklinikum Hamburg-Eppendorf | ↓ 14 |
| 69 | Sanofi | ↓ 9 |
| 70 | TARGOBANK | ↑ 10 |
| 71 | EDEKA | ↑ 41 |
| 72 | Commerzbank | ↑ 7 |
| 73 | Zalando | ↓ 20 |
| 74 | TÜV Rheinland | ↓ 41 |
| 75 | Zurich | New |
| 76 | Schneider Electric | ↑ 7 |
| 77 | Siemens | ↓ 5 |
| 78 | dm | ↓ 7 |
| 79 | Bain & Company | ↑ 6 |
| 80 | TUI | ↓ 4 |
| 81 | SCHOTT | ↑ 3 |
| 82 | Vodafone | ↓ 5 |
| 83 | Delivery Hero | New |
| 84 | Novartis | ↑ 17 |
| 85 | Mars | ↓ 24 |
| 86 | Gebr. Heinemann | ↑ 24 |
| 87 | Hubert Burda Media | ↓ 36 |
| 88 | ZEISS | New |
| 89 | Evonik | ↓ 3 |
| 90 | AOK | New |
| 91 | Beiersdorf | New |
| 92 | DB Schenker | ↓ 19 |
| 93 | Dr. Oetker | ↓ 50 |
| 94 | adidas | ↓ 37 |
| 95 | Munich Re | ↓ 17 |
| 96 | idealo | New |
| 97 | Rohde & Schwarz | ↑ 5 |
| 98 | Paracelsus Kliniken | ↑ 6 |
| 99 | Deutsche Post DHL | ↓ 50 |
| 100 | HypoVereinsbank | ↓ 55 |
| 101 | Benteler | ↓ 1 |
| 102 | Unilever | ↓ 34 |
| 103 | ABB | ↓ 61 |
| 104 | Bertrandt | ↓ 7 |
| 105 | Boehringer Ingelheim | ↑ 6 |
| 106 | RB | ↑ 1 |
| 107 | Porsche | ↓ 15 |
| 108 | Wempe | ↓ 12 |
| 109 | hagebau | New |
| 110 | Postbank | ↑ 7 |
| 111 | DATEV | ↓ 18 |
| 112 | Airbus Group | ↓ 65 |
| 113 | Bertelsmann | ↓ 18 |
| 114 | Deutsche Börse Group | New |
| 115 | Voith | New |
| 116 | Klinikum Hannover | ↓ 26 |
| 117 | BSH Hausgeräte | ↓ 8 |
| 118 | Deutsche Bank | ↓ 19 |
| 119 | Heraeus | ↓ 25 |
| 120 | L'Oréal | ↓ 32 |
| 121 | McKinsey | ↓ 15 |
| 122 | Audi | ↓ 19 |
| 123 | Gauselmann | ↓ 25 |
| 124 | Hartmann | New |
| 125 | Schaeffler | ↓ 17 |
| 126 | Aldi Nord | ↓ 11 |
| 127 | DAK-Gesundheit | ↓ 8 |
| 128 | Maschinenfabrik Reinhausen | ↓ 47 |
| 129 | Hugo Boss | ↓ 38 |
| 130 | Merck | ↓ 25 |
| 131 | OBI | New |
| 132 | About You | New |
| 133 | METRO AG | ↓ 15 |
| 134 | Klinikum Dortmund | ↓ 21 |
| 135 | C&A | ↓ 21 |
| 136 | Interhyp | ↓ 20 |
| 137 | lieferando.de | New |
| 138 | BAUHAUS | New |
| 139 | Knorr-Bremse | ↓ 18 |
| 140 | Tesla | ↓ 20 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Deutsche Telekom | 0 |
| 2 | PwC | ↑ 13 |
| 3 | ERGO | ↑ 1 |
| 4 | KPMG | ↑ 18 |
| 5 | Deloitte | ↑ 2 |
| 6 | ams OSRAM | ↓ 4 |
| 7 | Fresenius | ↓ 4 |
| 8 | TÜV NORD | 0 |
| 9 | OTTO | ↓ 3 |
| 10 | DEKRA | ↑ 32 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Fresenius | ↑ 1 |
| 2 | TÜV NORD | ↑ 2 |
| 3 | OTTO | ↑ 4 |
| 4 | KPMG | ↑ 5 |
| 5 | thyssenkrupp | ↑ 1 |
| 6 | Deutsche Telekom | ↓ 3 |
| 7 | ams OSRAM | ↓ 6 |
| 8 | ERGO | ↓ 3 |
| 9 | Rossmann | ↑ 50 |
| 10 | MAHLE | ↓ 2 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major social and professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and Blogs.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Deutsche Telekom | ↑ 2 |
| 2 | Fresenius | ↓ 1 |
| 3 | EY (Ernst & Young) | ↑ 3 |
| 4 | Hays | ↑ 4 |
| 5 | BMW | ↑ 8 |
| 6 | Deloitte | ↓ 2 |
| 7 | Capgemini Deutschland | 0 |
| 8 | Bosch | ↑ 1 |
| 9 | SAP | ↑ 2 |
| 10 | ams OSRAM | ↑ 13 |
Top 10 Mobile Experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Fresenius | ↑ 1 |
| 2 | Deutsche Telekom | ↑ 1 |
| 3 | KPMG | ↑ 7 |
| 4 | OTTO | ↑ 1 |
| 5 | ERGO | ↓ 1 |
| 6 | ams OSRAM | ↓ 5 |
| 7 | TÜV NORD | ↓ 1 |
| 8 | PwC | ↑ 10 |
| 9 | zeb | ↑ 4 |
| 10 | MAHLE | ↑ 17 |
Key facts about the Potentialpark Study 2022 in Germany
14 career channels evaluated
356 criteria considered
140 employers evaluated
3 646 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, fill in the interest form or contact: