Potentialpark Rankings 2022: Italy
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience. Potentialpark Study
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Crédit Agricole | ↑ 4 |
| 3 | Eni | ↑ 5 |
| 4 | Roche | ↑ 1 |
| 5 | ERG | ↓ 2 |
| 6 | Accenture | ↑ 7 |
| 7 | EY | ↑ 17 |
| 8 | Amazon | ↑ 8 |
| 9 | ABB | 0 |
| 10 | Lidl | 0 |
See the full Potentialpark Ranking
| 11 | Edison | ↓ 4 |
| 12 | Bayer | ↓ 1 |
| 13 | Hera Group | ↓ 11 |
| 14 | Procter & Gamble | ↓ 10 |
| 15 | Microsoft | ↑ 25 |
| 16 | Poste Italiane | ↑ 5 |
| 17 | Intesa Sanpaolo | ↓ 5 |
| 18 | Unilever | ↑ 20 |
| 19 | Bricocenter | ↓ 1 |
| 20 | Deloitte | ↑ 7 |
| 21 | Bosch | ↓ 1 |
| 22 | Luxottica | ↑ 7 |
| 23 | Prysmian Group | ↓ 4 |
| 24 | Webuild | ↑ 1 |
| 25 | UniCredit | ↓ 3 |
| 26 | Alten | 0 |
| 27 | Nestlé | ↑ 3 |
| 28 | Siemens | ↑ 5 |
| 29 | Fater | ↓ 14 |
| 30 | Amplifon | ↑ 4 |
| 31 | PwC | ↑ 1 |
| 32 | KPMG | ↑ 9 |
| 33 | Saipem | ↑ 11 |
| 34 | L'Oréal | ↓ 17 |
| 35 | Enel | ↑ 1 |
| 36 | Mondadori | ↓ 22 |
| 37 | Angelini | ↑ 14 |
| 38 | IBM | ↑ 1 |
| 39 | Ferrero | ↓ 16 |
| 40 | BNL | ↑ 8 |
| 41 | Fastweb | ↑ 6 |
| 42 | Pirelli | ↓ 14 |
| 43 | Vodafone | 0 |
| 44 | FCA | ↓ 13 |
| 45 | Generali | ↓ 10 |
| 46 | Terna | ↓ 4 |
| 47 | Esselunga | ↓ 10 |
| 48 | TIM | ↑ 1 |
| 49 | Decathlon | ↓ 3 |
| 50 | Carrefour | ↑ 6 |
| 51 | Chiesi Farmaceutici | ↑ 2 |
| 52 | Leonardo - Finmeccanica | ↑ 2 |
| 53 | Datalogic | ↑ 4 |
| 54 | Leroy Merlin | ↓ 9 |
| 55 | De Longhi | ↓ 5 |
| 56 | Whirlpool | ↓ 4 |
| 57 | Lavazza | ↓ 2 |
| 58 | Italo NTV | 0 |
| 59 | Piaggio | 0 |
| 60 | Benetton | 0 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | ↑ 1 |
| 2 | Crédit Agricole | ↑ 3 |
| 3 | Eni | ↑ 1 |
| 4 | ERG | ↓ 1 |
| 5 | Edison | ↑ 9 |
| 6 | Accenture | ↑ 9 |
| 7 | Roche | 0 |
| 8 | Lidl | ↑ 2 |
| 9 | Deloitte | ↑ 16 |
| 10 | Intesa Sanpaolo | ↓ 4 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Roche | ↑ 12 |
| 3 | Lidl | ↑ 2 |
| 4 | Crédit Agricole | 0 |
| 5 | Eni | ↑ 5 |
| 6 | EY | ↑ 10 |
| 7 | Edison | ↑ 1 |
| 8 | ABB | ↓ 5 |
| 9 | Procter & Gamble | ↓ 7 |
| 10 | Bayer | ↑ 1 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major social and professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Amazon | 0 |
| 3 | IBM | ↑ 12 |
| 4 | Crédit Agricole | ↑ 31 |
| 5 | Accenture | ↑ 2 |
| 6 | Luxottica | ↑ 7 |
| 7 | Nestlé | ↑ 4 |
| 8 | Amplifon | ↑ 11 |
| 9 | Fater | ↓ 5 |
| 10 | KPMG | ↑ 2 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer brand | Difference from 2020 |
|---|---|---|
| 1 | Ferrovie dello Stato Italiane | 0 |
| 2 | Eni | ↑ 12 |
| 3 | Crédit Agricole | ↑ 2 |
| 4 | Roche | ↑ 8 |
| 5 | Edison | ↑ 3 |
| 6 | Lidl | 0 |
| 7 | ERG | ↓ 3 |
| 8 | ABB | ↓ 1 |
| 9 | Procter & Gamble | ↓ 6 |
| 10 | EY | ↑ 19 |
Key facts about the Potentialpark Study 2022 in Italy
10 career channels evaluated
338 criteria considered
60 employers evaluated
11 191 responses
on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact: