Potentialpark Rankings 2022: Global
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer Brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | ↑ 1 |
| 2 | thyssenkrupp | ↓ 1 |
| 3 | Continental | 0 |
| 4 | SAP | ↑ 1 |
| 5 | AstraZeneca | ↑ 7 |
| 6 | Henkel | ↓ 2 |
| 7 | Dell | ↑ 7 |
| 8 | UnitedHealth Group | 0 |
| 9 | Roche | ↑ 10 |
| 10 | Bayer | ↑ 15 |
See the full Potentialpark Ranking
| 11 | Accenture | ↑ 28 |
| 12 | Allianz | ↓ 2 |
| 13 | BASF | ↓ 7 |
| 14 | Philips | ↑ 6 |
| 15 | GE | ↓ 4 |
| 16 | Cisco | ↑ 6 |
| 17 | Kimberly-Clark | ↑ 41 |
| 18 | Amazon | ↑ 25 |
| 19 | GSK | ↑ 11 |
| 20 | Citi | ↑11 |
| 21 | Abbott | NEW |
| 22 | Ericsson | ↑1 |
| 23 | Deloitte | ↓ 14 |
| 24 | Nestlé | ↑ 30 |
| 25 | PwC | ↑ 8 |
| 26 | TÜV NORD | ↓ 19 |
| 27 | Dow Chemical | ↑ 22 |
| 28 | Thomson Reuters | ↑ 23 |
| 29 | Morgan Stanley | ↑ 3 |
| 30 | ↑ 38 | |
| 31 | Credit Suisse | ↑ 9 |
| 32 | Merck & Co | ↓ 5 |
| 33 | BCG | ↓ 4 |
| 34 | UBS | ↓ 8 |
| 35 | Capgemini | ↑ 12 |
| 36 | ABB | ↓ 21 |
| 37 | Microsoft | ↓ 19 |
| 38 | Nokia | ↑ 10 |
| 39 | Cargill Worldwide | ↑ 6 |
| 40 | Deutsche Post DHL | ↓ 27 |
| 41 | ICRC | NEW |
| 42 | Covestro | ↓ 5 |
| 43 | IBM | ↑ 1 |
| 44 | Procter & Gamble | ↓ 9 |
| 45 | Shell | ↓ 9 |
| 46 | Schneider Electric | NEW |
| 47 | Michelin | ↓ 5 |
| 48 | Mondelēz International | ↓ 27 |
| 49 | L'Oréal | ↓ 32 |
| 50 | AXA | ↑ 15 |
| 51 | adidas | ↓ 23 |
| 52 | Total | 0 |
| 53 | Bloomberg | ↓ 7 |
| 54 | EY | ↓ 13 |
| 55 | Mars | NEW |
| 56 | Intel | ↓ 22 |
| 57 | 3M | ↑ 2 |
| 58 | T-Systems | ↓ 42 |
| 59 | J.P. Morgan | ↓ 21 |
| 60 | Novartis | ↑ 9 |
| 61 | McKinsey | NEW |
| 62 | Colgate-Palmolive | ↓ 1 |
| 63 | Johnson & Johnson | 0 |
| 64 | Accor | NEW |
| 65 | BNP Paribas | ↓ 9 |
| 66 | Metso Outotec | ↑ 7 |
| 67 | Nike | NEW |
| 68 | Deutsche Bank | ↓ 11 |
| 69 | Oracle | NEW |
| 70 | Bosch | ↓ 4 |
| 71 | KPMG | ↓ 9 |
| 72 | Solvay | ↓ 22 |
| 73 | Société Générale | ↓ 9 |
| 74 | Siemens | ↓ 14 |
| 75 | Unilever | ↓ 20 |
| 76 | Danone | ↓ 52 |
| 77 | LVMH | ↓ 6 |
| 78 | RB | NEW |
| 79 | United Nations | NEW |
Key facts about the Global Potentialpark Study 2022
13 career channels evaluated
300+ criteria considered
105 Global Employers evaluated
43 627 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for more information about previous years rankings, fill in the Ranking form or contact: