Potentialpark Azubi Rankings 2022: Germany
Presenting the best employers in digital Talent Communication!
The Potentialpark Azubi Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer brand | Difference from 2021 |
|---|
| 1 | Deutsche Telekom | ↑1 |
| 2 | OTTO | ↓ 1 |
| 3 | RWE | ↑ 58 |
| 4 | BASF | ↑ 3 |
| 5 | Fresenius | ↓ 1 |
| 6 | Dräger | ↓ 1 |
| 7 | Bayer | ↓ 1 |
| 8 | ALDI SÜD | ↑ 9 |
| 9 | K+S | ↓ 6 |
| 10 | Lidl | ↑ 3 |
See the full Potentialpark Ranking
| 11 | Covestro | NEW |
| 12 | ERGO | ↑ 19 |
| 13 | Deutsche Bahn | ↑ 1 |
| 14 | Continental | ↑ 37 |
| 15 | DZ Bank | ↑ 18 |
| 16 | Zoll | ↑ 5 |
| 17 | BMW | ↓ 7 |
| 18 | thyssenkrupp | ↓ 9 |
| 19 | PHOENIX CONTACT | ↓ 7 |
| 20 | Deloitte | ↓ 5 |
| 21 | Claas Gruppe | ↑ 6 |
| 22 | TÜV NORD | ↓ 3 |
| 23 | Henkel | ↑ 9 |
| 24 | Allianz | ↑ 14 |
| 25 | Hays | ↓ 7 |
| 26 | dm | ↓ 10 |
| 27 | TARGOBANK | ↑ 23 |
| 28 | Evonik | ↑ 38 |
| 29 | SAP | ↑ 5 |
| 30 | Daimler | ↑ 25 |
| 31 | Gauselmann | ↑ 12 |
| 32 | KPMG | ↑ 9 |
| 33 | Lufthansa | ↓ 8 |
| 34 | EnBW | ↑ 2 |
| 35 | Tchibo | ↑ 2 |
| 36 | MAHLE | ↑ 11 |
| 37 | REWE Markt | ↓ 8 |
| 38 | Bundeswehr | ↓ 10 |
| 39 | Deichmann | ↑ 32 |
| 40 | REWE Group | ↑ 4 |
| 41 | Deutsche Apotheker- und Ärztebank | ↓ 18 |
| 42 | Deutsche Flugsicherung | ↑ 23 |
| 43 | PwC | ↓ 8 |
| 44 | SCHOTT | ↓ 36 |
| 45 | Infineon | ↓ 21 |
| 46 | Wempe | ↑ 3 |
| 47 | ams OSRAM | ↑ 6 |
| 48 | KfW | ↑ 9 |
| 49 | Rossmann | NEW |
| 50 | AXA | ↑ 14 |
| 51 | Peek & Cloppenburg | ↓ 11 |
| 52 | Kaufland | ↓ 10 |
| 53 | Bosch | ↓ 31 |
| 54 | Brose | ↓ 6 |
| 55 | Roche | ↓ 44 |
| 56 | Volkswagen | ↓ 36 |
| 57 | Voith | ↓ 27 |
| 58 | Airbus Group | ↓ 4 |
| 59 | Deutsche Bank | ↑ 14 |
| 60 | Rheinmetall | ↑ 27 |
| 61 | Techniker Krankenkasse | ↑ 7 |
| 62 | STIHL | ↓ 17 |
| 63 | Axel Springer | ↑ 17 |
| 64 | ALTANA | ↓ 1 |
| 65 | Union Investment | ↑ 24 |
| 66 | Siemens | ↓ 8 |
| 67 | Maschinenfabrik Reinhausen | ↓ 8 |
| 68 | Hilti | ↑ 9 |
| 69 | EY (Ernst & Young) | ↓ 23 |
| 70 | adidas | ↑ 8 |
| 71 | Rohde & Schwarz | ↓ 2 |
| 72 | Commerzbank | ↓ 12 |
| 73 | Dr. Oetker | ↓ 47 |
| 74 | Vattenfall | ↑ 1 |
| 75 | Bertrandt | ↓ 23 |
| 76 | Beiersdorf | NEW |
| 77 | Gebr. Heinemann | ↑ 18 |
| 78 | Vodafone | ↓ 2 |
| 79 | TÜV Rheinland | ↑ 3 |
| 80 | Jungheinrich | ↓ 6 |
| 81 | Merck | ↓ 2 |
| 82 | Porsche | ↓ 15 |
| 83 | Deutsche Post DHL | ↓ 44 |
| 84 | ABB | ↓ 22 |
| 85 | Bertelsmann | 0 |
| 86 | TUI | ↓ 30 |
| 87 | BVG | ↑ 10 |
| 88 | Novartis | ↑ 6 |
| 89 | Aldi Nord | ↓ 3 |
| 90 | HypoVereinsbank | ↓ 20 |
| 91 | Audi | ↑ 5 |
| 92 | Metro Deutschland | 0 |
| 93 | EDEKA | ↓ 2 |
| 94 | AOK | ↓ 4 |
| 95 | BSH Hausgeräte | ↓ 12 |
| 96 | Zalando | ↓ 3 |
| 97 | DAK-Gesundheit | ↑ 1 |
| 98 | E.ON | ↑ 1 |
| 99 | Munich Re | ↓ 15 |
| 100 | Miele | 0 |
Key facts about the Potentialpark Azubi Study 2022
100 Arbeitgeber untersucht und gerankt
188 Kriterien
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The DACH Team
DACH@potentialpark.com