Potentialpark Rankings 2022: USA
Presenting the best employers in digital Talent Communication!
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | Continental | 0 |
| 3 | SAP | ↑ 1 |
| 4 | Bayer | ↑ 25 |
| 5 | AstraZeneca | ↑ 3 |
| 6 | Comcast | ↑ 5 |
| 7 | Dell | ↑ 3 |
| 8 | Philips | ↑ 5 |
| 9 | UnitedHealth Group | ↓ 3 |
| 10 | Verizon | ↓ 5 |
See the full Potentialpark Ranking
| 11 | KPMG | ↑ 41 |
| 12 | NBC Universal | ↑ 2 |
| 13 | Bank of America | ↑ 13 |
| 14 | GE | ↓ 5 |
| 15 | Capital One | New |
| 16 | Cisco | ↑ 3 |
| 17 | Booz Allen Hamilton | New |
| 18 | T-Mobile | New |
| 19 | PwC | ↑ 1 |
| 20 | Deloitte | ↓ 17 |
| 21 | Goldman Sachs | ↓ 14 |
| 22 | Kimberly-Clark | ↑ 41 |
| 23 | General Motors | ↓ 7 |
| 24 | Amazon | ↑ 19 |
| 25 | Abbott | New |
| 26 | Citi | ↑ 5 |
| 27 | Accenture | ↑ 26 |
| 28 | Lockheed Martin | ↓ 13 |
| 29 | Target | New |
| 30 | Rocket Companies | ↑ 34 |
| 31 | GSK | ↑ 11 |
| 32 | Ericsson | ↓ 7 |
| 33 | Credit Suisse | ↑ 8 |
| 34 | Disney | ↑ 43 |
| 35 | 3M | ↓ 1 |
| 36 | Merck & Co., Inc. | ↓ 14 |
| 37 | Shell | ↑ 1 |
| 38 | Dow Chemical | ↑ 12 |
| 39 | ↑ 37 | |
| 40 | Thomson Reuters | ↑ 11 |
| 41 | UBS | ↓ 13 |
| 42 | Nokia | ↑ 6 |
| 43 | Schneider Electric | New |
| 44 | BCG | ↓ 14 |
| 45 | Cargill Worldwide | ↑ 1 |
| 46 | Morgan Stanley | ↓ 14 |
| 47 | Pfizer | ↑ 11 |
| 48 | Microsoft | ↓ 31 |
| 49 | AT&T | ↓ 10 |
| 50 | Adobe | New |
| 51 | ABB | ↓ 27 |
| 52 | Salesforce | ↓ 3 |
| 53 | Ford | ↑ 14 |
| 54 | UPS | New |
| 55 | Procter & Gamble | ↓ 22 |
| 56 | Mondelēz International | ↓ 33 |
| 57 | ADP | New |
| 58 | adidas | ↓ 31 |
| 59 | ICRC | New |
| 60 | Bloomberg | ↓ 15 |
| 61 | L'Oréal | ↓ 49 |
| 62 | EY | ↓ 44 |
| 63 | CVS Health | New |
| 64 | Wells Fargo | ↓ 29 |
| 65 | DHL | ↓ 29 |
| 66 | AXA | ↑ 5 |
| 67 | Prudential Financial | ↓ 13 |
| 68 | Meta | ↓ 21 |
| 69 | Intel | ↓ 32 |
| 70 | IBM | ↓ 26 |
| 71 | J.P. Morgan | ↓ 31 |
| 72 | Michelin | ↓ 10 |
| 73 | Oracle | New |
| 74 | Altria | ↓ 1 |
| 75 | Accor | New |
| 76 | Walmart | ↓ 6 |
| 77 | McKinsey | ↓ 22 |
| 78 | Mars | ↓ 21 |
| 79 | Colgate-Palmolive | ↓ 14 |
| 80 | Johnson & Johnson | ↓ 12 |
| 81 | Metso Outotec | ↑ 3 |
| 82 | Nike | New |
| 83 | General Mills | ↓ 5 |
| 84 | PepsiCo | ↓ 12 |
| 85 | Allstate | ↓ 19 |
| 86 | Bosch | New |
| 87 | Deutsche Bank | ↓ 27 |
| 88 | American Express | New |
| 89 | Fannie Mae | ↓ 14 |
| 90 | The Coca-Cola Company | ↓ 21 |
| 91 | Unilever | ↓ 32 |
| 92 | McDonald's | ↓ 11 |
| 93 | Siemens | ↓ 19 |
| 94 | Apple | New |
| 95 | LVMH | ↓ 13 |
| 96 | T-Systems | ↓ 75 |
| 97 | RELX Group | ↓ 17 |
| 98 | Bain & Company | New |
| 99 | United Nations | ↓ 16 |
| 100 | FCA | ↓ 21 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | SAP | ↑ 18 |
| 3 | Continental | ↓ 1 |
| 4 | AstraZeneca | ↑ 13 |
| 5 | Bayer | ↑ 13 |
| 6 | Booz Allen Hamilton | New |
| 7 | KPMG | ↑ 24 |
| 8 | Bank of America | ↓ 3 |
| 9 | UnitedHealth Group | ↑ 7 |
| 10 | Shell | ↓ 3 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | Dell | ↑ 42 |
| 3 | Comcast | ↑ 24 |
| 4 | Philips | ↑ 7 |
| 5 | UnitedHealth Group | ↑ 1 |
| 6 | GE | ↑ 3 |
| 7 | Cargill Worldwide | ↑ 14 |
| 8 | Continental | ↑ 4 |
| 9 | AstraZeneca | ↓ 1 |
| 10 | Bank of America | ↑ 5 |
Top 10 Social Media
The Social Media Ranking shows the employers with the best content mix across major social and professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | SAP | ↑ 1 |
| 2 | ↑ 17 | |
| 3 | Continental | ↓ 2 |
| 4 | Rocket Companies | ↑ 13 |
| 5 | Dell | ↓ 2 |
| 6 | Verizon | ↑ 4 |
| 7 | BCG | ↑ 41 |
| 8 | Bayer | ↑ 20 |
| 9 | Oracle | New |
| 10 | Pfizer | ↑ 8 |
Top 10 Mobile Experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank | Employer brand | Difference from 2021 |
|---|---|---|
| 1 | ams OSRAM | 0 |
| 2 | AstraZeneca | ↑ 7 |
| 3 | Continental | ↓ 1 |
| 4 | Bayer | ↑ 29 |
| 5 | SAP | ↑ 12 |
| 6 | Bank of America | ↓ 1 |
| 7 | Comcast | ↑ 24 |
| 8 | GE | ↑ 2 |
| 9 | UnitedHealth Group | ↓ 1 |
| 10 | Philips | ↑ 2 |
Key facts about the Potentialpark Study 2022 in the USA
11 career channels evaluated
347 criteria considered
100 employers evaluated
3 440 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or for information about previous years rankings, fill in the Ranking form or contact:
Anna Youngquist
anna.youngquist@potentialpark.com